We currently offer two main feeds:

• Blue Label Complete Pellet – A complete feed designed as a hay replacer, containing the fiber amounts horses need, provided in soluble form.
• Red Label Conditioning Pellet – A premium conditioning supplement that pairs perfectly with hay for added nutrition and cool energy from fat and fiber.

Cowboy’s Choice Horse Feed was born out of a simple need: to create a better way to feed our own horses. As a family of lifelong horse owners and riders, we were frustrated with the lack of clean, consistent, and nutritionally balanced feed options on the market. Most feeds were full of fillers, grains, soy, molasses, and other ingredients that didn’t align with what we believed horses truly needed to thrive. Not to mention, much of it ended up wasted at the bottom of the feeder. So, we decided to take matters into our own hands. We set out to develop a feed that was not only healthier, but also easier to feed, with less waste, cleaner ingredients, and real nutritional value—something we could feel good about giving to every horse in our barn, from our easy keepers to our high-performance partners. What started as a personal solution quickly grew through word of mouth. Other horse owners saw the difference and wanted the same results for their animals. That’s when Cowboy’s Choice truly came to life. Today, we remain proudly committed to the same principles we started with: honest ingredients, thoughtful formulas, and a deep respect for the horses we feed.

Our feed is made in California.

Our formulas contain no grains, no soy, no molasses, and no binders or fillers. We use clean, high quality ingredients that are highly digestible and palatable. Cowboy’s Choice has more bioavailable fiber for horses, allowing them to get the most out of the feed.

We are committed to only using clean, simple ingredients and have an open book philosophy.

Blue Label Complete Pellet

• Alfalfa
• Beet Pulp
• Rice Bran
• Almond Hulls
• Added Vitamins and Balanced Minerals

Red Label Conditioning Pellet

• Beet Pulp
• Rice Bran
• Almond Hulls
• Added Vitamins and balanced Minerals

Yes! All our feeds are 100% grain-free, making them suitable for horses with grain sensitivities, providing cool energy from fat and fiber.

Almond hulls are an amazing, highly digestible superfiber for your horse. They contain antioxidants and anti-inflammatory properties and help support your horse’s gut health, by balancing the pH of the hind gut. Almond hulls don’t cause a blood sugar spike. It is also a great addition for horses that have anxiety.

Yes! Our Cowboy’s Choice Complete Pellets are extremely low in starch, low in sugar, and are designed with these conditions in mind. Studies show that almond hulls have a very low insulin response compared to grains.

All of our ingredients are sourced in California and the Western States.

Our pellets are free of binders and are steamed to be able to stay together. When soaked, they break down quickly, but most horses eat them dry.

Absolutely! Every batch undergoes quality control testing to ensure nutritional accuracy and safety.

Yes! We provide a full guaranteed analysis on our pamphlets and packaging. You can always reach out to our team if you have additional questions.

Our feeding recommendations are as follows:

• Cowboy’s Choice Complete Hay Replacer Pellet – Feed 1.5 - 2 lbs. of pellets for every 100 lbs. of body weight per day.
• Cowboy’s Choice Conditioning Pellet – Feed 0.5 - 1 lb. of pellets for every 100 lbs. of body weight per day.
  

*Feeding rates vary based on the horse’s age, weight, and activity level. For best results, divide the daily amount into 2 or more feedings per day.

Introduce the pellets gradually, over a 2 week period.

Absolutely! Our Red Label is designed to supplement hay, while our Blue Label can be used alone or in combination with forage.

Always provide salt and fresh, clean water free choice.

Yes! Our balanced formulas are appropriate for all life stages and performance levels, including breeding and senior horses. For weanlings, introduce the pellets slowly so they can learn to chew them.

Yes! You should feed at least 10lbs of the Complete Pellets per day for a 1,000 lb. horse.

Our pellets are marketed for horses. It does contain copper, so DO NOT feed to goats, sheep, or other copper sensitive animals, including certain dog breeds. It is safe for cattle to consume.

Yes, it is a true hay replacer! Our Blue Label provides the full daily fiber requirement for your horse. The fiber provided is that same volume that is in hay, it is just more condensed from pressing and expands when mixed with water. The fiber is more usable (bioavailable and more soluble) to your horse than most hay.

Choking is unlikely due to the lack of binders on our feed, but ALWAYS introduce a new feed to your horse slowly. For habitually fast eaters, consider placing a big rock (clean and smooth) into the feed tub to slow down the intake rate. Most horses eat the pellets dry, but if need be, soak any pellets for horses with chewing problems (missing teeth, etc.).

We're available in select retail locations. Please check our website, www.cowboyschoicefeeds.com, to find a feed store near you. For bulk orders (minimum of 1,000 lbs.), contact us at call/text to (530) 925-1260, or email at sales@mavericklivestocksupply.com.

Please contact us to receive wholesale pricing and marketing materials.

Yes! We promote our retail partners on social media and provide educational materials, samples, and customer support. We can also do an onsite social educational event for your customers and staff.

Yes! We post regular content on Instagram, Facebook, TikTok, and our YouTube.

• Instagram: cowboyschoice_feed
• Facebook: Cowboy’s Choice Feeds
• TikTok: cowboyschoicefeeds1
• YouTube:CowboysChoiceFeedsHorseFeed

We have a staff nutritionist on call. We’re happy to help with product questions, feeding guidance, or partnership opportunities anytime.

• Phone Number: (530) 925-1260
• Email: info@mavericklivestocksupply.com